Esquire Mag Cover to Feature Electronic Paper
Esquire Magazine is planning to be the original magazine ever to use ELECTRONIC PAPER ON ITS COVER. Funded partly by advertiser Ford, and working with with E Ink Corporation (the folks who prepare the screen for the Amazon Kindle), Esquire will create a cover where words and pictures scroll. On the inside cover, the electronic paper will be utilized for a full-motion ad pitching the Ford Flex Crossover. Some are complaining that the use of electronic paper — often touted as a “green” technology — is super wasteful when utilized for a disposal product like a magazine (especially when utilized to advertise a gas-guzzling SUV). It’s not transparent how they’re going to handle the battery issue. The issue hits newsstands in September.